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               Like you know that Corona Virus is one of the scariest illness emerged in Wuhan, China about one month ago and has spread more than 40000 people and to over 20 countries. So the Corona Virus crisis may become the one of the largest challenges ever for the travel and tourism industry. There are so many reason that can effect to the consumer behavior in making the decision for travelling and buying the products.

First, several major airlines around the world have suspended flight to and from the mainland China, Hongkong, Taiwan, and Macau because with the number of deaths and infections is climbing, the cancellations and a decline in booking as people around the world put off plan to travel to Asia due to the worries about the virus as well as some of the tour operators in Asia said that the only thing is travelling right now is the virus itself.

Second, most of people will racist the Asia people because of the virus spread from the Asia country so that they don’t want to talk or communication.

Third, all of the product that produce from the China will be difficult to sell out because of the Corona Virus.

Fourth, most of people from western country even the Asia will be afraid to travel to other country because of the number of infections is really high so that they might be stay in their safe zone in order to protect themselves from the scariest illness.

Fifth, as for the F&B industry the profit will be lost because of the virus easily to infect and most of people decide to stay at home and cook for themselves better than going out to restaurant and eat. So in order to address this issue the government or the stakeholders of the tourism industry might come out with the strategies that can protect their consumer like for F&B they should provide the mask to their staff to protect themselves and make the consumer feel comfortable in eating without the worries of infection.

As for the government they should announce the number of people that infected in their country so that people can know and try to protect and treatment the infected people separately. Moreover, the government should cut down the number of direct flights from Wuhan, China because it’s the place where most people infected and also to protect their population from infected as well. Another thing is the government should look into the vendors because some people they might take this chance for their advantages like selling the face masks at inflated prices as well as the hand-sanitizer so people don’t have an option but to buy it. The government should be more careful and step up with the screening measure at the airport to curb the outbreak and communicate better to reassure the public so that the tourists can feel safe and comfortable to visit and stay in their country.