PPC広告は、Pay Per Click広告の略称で、Paid SearchやDisplayなどのクリック数に応じて課金される広告です。クリック課金型広告とも呼ばれます。Google 広告やYahoo! 広告などのサービスが代表的です。
PPC (Pay Per Click) advertising
PPC advertising is an abbreviation for Pay Per Click advertising, and is advertising that is charged according to the number of clicks, such as paid search and display. Also called pay-per-click advertising. Typical examples are services such as Google Ads and Yahoo! Ads.